In most markets, it holds the largest market share. This is Amazon’s own format, often referred to as mobi or AZW.
We’ll look at the new versions later in this section. But they’re slow to catch on and the older ebook formats still dominate. New versions - EPUB3 and Kindle KF8 - take advantage of more powerful e-readers and move ebooks beyond their mostly-text stronghold. And they enjoy large, global distribution channels. They work well in both dedicated e-readers and in devices such as tablets, or even smartphones. These formats adhere to the features we’ve seen that have made ebooks successful. We start with a look at the two ebook formats that matter most today: Kindle and EPUB.
We’ll also examine the new versions of these formats which are likely to drive the direction of the ebook market over the next few years. We’ll take a closer look at the EPUB and Kindle ebook formats which are responsible for most of the ebook market’s growth over the past few years.
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